Case Study: Zahra Home's Eid Sales Recovery

The Challenge

Zahra Home saw a 250% increase in website traffic in the weeks before Eid, but their cart abandonment rate was over 75%. Their existing single, generic "You left something in your cart" email wasn't effective. It lacked personality, failed to address why a customer might hesitate (e.g., questions about shipping times, quality), and didn't create a compelling reason to complete the purchase immediately. They were leaving a significant amount of money on the table during their most important sales period of the year.

The Lunora Solution

We proposed and implemented a strategic 3-part Abandoned Cart email automation. The goal was not just to remind, but to nurture, build trust, and create urgency.

1. The Gentle Reminder (1 Hour Post-Abandonment): A customer-service-focused email to remind the shopper of the specific items they had chosen.

2. The Value & Trust Builder (24 Hours Post-Abandonment): An email designed to overcome purchase hesitation by showcasing the quality of the products and building social proof with customer testimonials.

3. The Eid Urgency (48 Hours Post-Abandonment): A final, friendly-but-firm email creating a clear sense of urgency tied to the Eid delivery deadline.

This multi-touchpoint flow was designed to guide the customer back to their cart at critical decision-making moments.

The Emails in Action

Here’s a look at the three emails that made up the successful abandoned cart flow.

1. The Gentle Reminder: A clean, helpful reminder sent 1 hour after cart abandonment.

2. The Value & Trust Builder: Sent at 24 hours, this email focused on product quality and customer reviews.

3. The Eid Urgency: The final email at 48 hours created a friendly urgency around the delivery deadline.

The Results

The implementation of the new 3-part flow was a resounding success and became a permanent fixture in their marketing.